Quest Nutrition, part of The Simply Good Foods Company, has named BBH USA as lead creative agency for the Quest brand without a formal review.
BBH USA will oversee the brand strategy and creative platform for Quest and will lead the inter-agency team across campaigns.
Geoff Tanner, CEO/President The Simply Good Foods Company, had previously worked with the agency, “and knew from the outset that we were surrounding our business, and the Quest brand, with best-in-class creativity.”
The Quest product portfolio includes protein bars, salty snacks, ready-to-drink shakes, protein powders, cookies, confectionary products, and frozen foods.
The win follows BBH USA naming the newly formed leadership team made up of President Agnes Fischer, Chief Creative Officer Erica Roberts, Chief Strategy Officer Samantha Deevy, and Chief Marketing Officer Lindsey McNabb.