Silversea, part of Royal Caribbean Group, has named Interpublic Group's Mediahub as its North American media agency of record following a competitive review.
Mediahub, will handle the luxury cruise line’s North American media planning, buying, data, and audience strategy. The team will also work closely with IPG’s Acxiom, combined with the agency’s Scout consumer data panel, to develop custom audiences and reach them through addressable and personalized media.
The account will be led by Mediahub’s Boston office, with support from across the agency's U.S. network. This latest win extends Silversea's relationship with Mediahub, which already handles the brand’s U.K. media duties.
“We were looking for a creative media partner that also had a data-first mindset. Mediahub showed us how we can strengthen ourselves as an ultra-luxury travel brand and find our new growth audience,” said Cinzia Amadio, senior vice president of global marketing, Silversea.