The win follows a competitive RFP process. Spark will evolve Visit Baltimore’s brand, which launched in 2020. This work will include a refresh of visual elements.
“Visit Baltimore is more than just a destination marketing organization; it’s a reflection of our city’s heart, history and future,” said Al Hutchinson, president and CEO of Visit Baltimore. "We’re determined to present Baltimore in its most authentic and vibrant light."
The agency's client list also includes Norwegian Cruise Lines, Marriott International, Hilton Hotel & Resorts and Visit Florida.