Grenadier was named agency of record for Sunny Delight Beverage Company’s Fruit20 brand. The agency will handle creative, digital and point of sale responsibilities.
Traction scored a digital marketing assignment from Moshi, a San Francisco-based purveyor of electronics and accessories with an emphasis on design, style and functionality.
10x10, a collaboration of journalists and storytellers at The Documentary Group and Paul G. Allen’s Vulcan Productions, awarded marketing agency of record duties to Trailer Park/goodness Mfg.
The North Lake Tahoe Marketing Cooperative selected School of Thought, a San Francisco-based agency, as its agency of record.
Partners + Napier was tapped to handle marketing duties for Mederma, a scar and stretch mark product. Incumbent agency Arnold Worldwide did not participate in the review. Projected media spend for Mederma is estimated at more than $10 million.
DW+H, Santa Monica has been named as the first-ever agency of record for curated shopping site OpenSky.com.
Squaw Valley Ski Resort tapped MeringCarson to develop a new campaign for the upcoming season and Squaw Valley’s new resort partnership with Alpine Meadows. New work is expected to break in October.
Beiersdorf named MEC to handle its media account covering brands including Nivea, Elastoplast and Eucerin. The agency will be tasked with media duties in UK, Ireland, Netherlands, Denmark, Sweden, Norway, Finland and Iceland. Beiersdorf’s account was previously handled by Carat, which retains the business in France and Germany.
MediaVest USA was named media agency of record for The Travelers Companies. The appointment will include planning and buying, as well as content, data and analytics solutions for all Travelers’ lines of business, including Personal Insurance and Business Insurance.
Ignited was named a digital partner for Fisker Automotive, an American car company and maker of the Karma -- an electric luxury vehicle. The agency will handle digital strategy and executions for Fisker websites, mobile sites and applications.