• by Amy Corr  @MediaPostOTL, October 8, 2012

Beiersdorf named MEC to handle its media account covering brands including Nivea, Elastoplast and Eucerin. The agency will be tasked with media duties in UK, Ireland, Netherlands, Denmark, Sweden, Norway, Finland and Iceland. Beiersdorf’s account was previously handled by Carat, which retains the business in France and Germany.