• The Colonial Williamsburg Foundation; Ingenuity Media Group
    The Colonial Williamsburg Foundation hired The Martin Agency’s Ingenuity Media Group to handle its media planning and buying. Ingenuity’s first media plan will go into effect in the first quarter of next year to support work created by McCann Detroit, Colonial Williamsburg Foundation’s creative agency.
  • IPG Mediabrands; Malaysia Airlines
    IPG Mediabrands was named global agency on record for Malaysia Airlines, spanning 4 continents and more than 22 countries around the world.
  • FootJoy; INNOCEAN USA
    FootJoy, a golf shoe and glove brand, awarded INNOCEAN USA its rebranding campaign project. INNOCEAN will be responsible for developing broadcast, digital, mobile and social marketing to relaunch the FJ brand under its new moniker and tagline: “FJ. The Mark of a Player.” The campaign is set to launch in early 2013.
  • Hair Club; WebMetro
    Hair Club tapped WebMetro as its digital marketing agency of record. The agency will create an online acquisition strategy for Hair Club, including the integration of digital channels with offline media.
  • ROKKAN; SOHO China
    ROKKAN was named digital agency for real estate developer, SOHO China. The agency will be working on the global project out of Beijing, creating digital platforms in English and Mandarin across a number of digital channels.
  • Massage Heights; FKM
    Massage Heights named FKM as its agency of record. FKM will handle creative and strategic planning services including traditional, emerging media interactive and social media elements.
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