Rocky Moutaineer named DDB Canada Vancouver as its agency of record. Working alongside OMD Vancouver, the agency has been tasked with growing the global brand by developing a new creative direction
and marketing mix for the North American luxury tourist train operator. New work will launch globally in November. "Rocky Mountaineer is a great complement to the agency's travel and tourism practice
and we're very excited to be working with such a passionate and entrepreneurial client partner who is open to innovative ideas," said Michelle Kitchen, executive vice president, co-managing director
of DDB Canada. Added Nikki Hellyer, director of global marketing, Rocky Mountaineer: "The DDB and OMD partnership provides deep expertise in both the strategic and creative realms and will help us to
further refine our global brand." Rocky Moutaineer spent $42.1 million on measured media in 2014 and $27.1 million the first six months of 2015, according to Kantar Media.