• BIZ DEV: McGann | Zhang Named U.S. AOR For Air China
    McGann | Zhang was named U.S. agency of record for Air China. The agency is Air China's first official AOR in the U.S. and the account was awarded without a review. First work is a broadcast campaign consisting of two inter-related spots targeting English speaking Chinese, Filipino and North American audiences. "It isn't often that you get an opportunity to work with such a well respected company who is also open to new approaches for their branding," said Geoff McGann, co-founder, McGann | Zhang. "Our creative focuses heavily on voice and it's especially exciting to be able to develop a ...
  • BIZ DEV: O'Hara Project To Donate A Year's Worth Of PR To Nonprofit Charity
    The O'Hara Project, an integrated marketing firm based in New Jersey, is searching nationwide for a nonprofit organization to add to its pro bono client list. The agency, which specializes in ideation, strategy, marketing, public relations and social media, will is offering one year of public relations services at no charge to assist a nonprofit charity in raising awareness of their mission and to help with messaging needs. "Nonprofit work is mutually beneficial," said Katherine O'Hara, founder of the O'Hara Project. "We are able to use our skills to bring a nonprofit much needed awareness, while our team is able ...
  • BIZ DEV: JonesWorks Adds Hilarity for Charity To Client Roster
    JonesWorks added Hilarity for Charity to its client roster. Hilarity for Charity was established with the Alzheimer's Association and founded by Seth Rogen and Lauren Miller Rogen to raise awareness of Alzheimer's disease among the millennial generation. Rogen and Miller Rogen created Hilarity for Charity in 2012, where funds raised help families struggling with Alzheimer's care, increase support groups nationwide and fund cutting edge research. Since its inception, Hilarity for Charity has raised $2.5 million.
  • BIZ DEV: Colle+McVoy Named AOR For Elanco
    Elanco named Colle+McVoy as agency of record for its pain and surgery, dermatology and specialty brand portfolios. Colle+McVoy will lead strategic planning, creative, media planning, social media and public relations for more than 12 companion animal health brands. The agency will also work on Elanco's global orthopedics and Canada business. The move to Colle+McVoy serves as an agency consolidation of sorts, since Elanco acquired Novartis Animal Health in 2015 and worked with numerous agencies on more than 20 companion animal brands between Novartis and Elanco, a division of Eli Lilly and Company. The agency picked up pain and surgery brands: ...
  • BIZ DEV: Monaco Lange Adds Seton Hall And Queensborough Community College To Client Roster
    Seton Hall University tapped Monaco Lange to revamp its digital strategy to better target alumni and improve the layout of content on the main site to showcase the University's schools and departments. In addition, Queensborough Community College (QCC) tasked the agency to revamp its to college website to deliver a better user experience to meet the needs of students, faculty and staff. Most recently, Monaco Lange helped the City College of New York revise its brand strategy and communications to reflect a more current and consistent brand image to increase applications and admissions. Seton Hall spent $374,000 on measured media ...
  • BIZ DEV: Droga5 Named AOR For NBTY
    NBTY, a global manufacturer and retailer of vitamins, supplements and sports and active nutrition products, named Droga5 as its strategic and creative agency. The work was assigned to Droga5 without a formal pitch. Previously, the majority of NBTY's marketing efforts were done in-house. The hiring of Droga5 serves to help expand NBTY's brand presence. The agency will handle strategic and creative marketing campaigns for several of NBTY's brands, including Nature's Bounty, Sundown Naturals, Osteo Bi-Flex, Pure Protein and MET-Rx. With this appointment, NBTY is consolidating its brands within its marketing efforts. Work will begin in 2016 and include strategy development ...
  • BIZ DEV: George Washington University Names LMO Advertising As Digital Media AOR
    LMO Advertising was named digital media agency of record for the George Washington University. "We are excited to work with such a distinguished institution and look forward to helping GW strengthen their marketing endeavors," said Chris Laughlin, president and CEO of LMO Advertising. GW spent $3.6 million on measured media in 2014, according to Kantar Media. "We are particularly focused on connecting with our potential students who are digital natives and believe LMO's proficiency will help increase interest in our graduate programs," added Sarah Baldassaro, associate vice president of Communications at GW.
  • BIZ DEV: TuneIn Taps GMR To Help Launch Subscription Service
    Audio network, TuneIn hired GMR to manage sports marketing for the launch of TuneIn Premium, a subscription audio service featuring both Major League Baseball and Barclays Premier League broadcasts. TuneIn's premium service debuted in the US, UK and Canada. The agency is leading brand positioning and digital advertising, as well as experiential marketing in support of TuneIn Premium's sports offerings.
  • BIZ DEV: Venables Bell & Partners Wins Leinenkugel's
    Venables Bell & Partners was named agency of record for Leinenkugel's beer, a MillerCoors brand. Jacobson Rost previously handled the account. Leinenkugel's spent $13.5 million on measured media in 2014, according to Kantar Media.
  • BIZ DEV: Founders Brewing Company Names Solve As AOR
    Solve was named agency of record for Founders Brewing Company, following a review. The agency will be responsible for positioning, target audience definition, connection strategy, media buying and messaging across traditional, digital, social and in-store channels. New work will launch in early 2016. "We're delighted to partner with Solve," said Trent McCurren, vice president of marketing for Founders Brewing Company. "We were looking for an agency that gave us consumer insights, breakthrough creative, and, most importantly, were flat out excited to be on the brand. Their passion for our brand is unmatched." Added John Colasanti, CEO of Solve: "We have ...
« Previous EntriesNext Entries »