Solve was named agency of record for Founders Brewing Company, following a review. The agency will be responsible for positioning, target audience definition, connection strategy, media buying and
messaging across traditional, digital, social and in-store channels. New work will launch in early 2016. "We're delighted to partner with Solve," said Trent McCurren, vice president of marketing for
Founders Brewing Company. "We were looking for an agency that gave us consumer insights, breakthrough creative, and, most importantly, were flat out excited to be on the brand. Their passion for our
brand is unmatched." Added John Colasanti, CEO of Solve: "We have long been fans of Founders and consider them the high priests of craft beer. We're inspired by what they do and how they do it. Our
team is beyond pumped over the prospect of working with the Founders team." Founders Brewing Company had close to no media spend the first quarter of 2015, according to Kantar Media.