BIZ DEV: George Washington University Names LMO Advertising As Digital Media AOR

LMO Advertising was named digital media agency of record for the George Washington University. "We are excited to work with such a distinguished institution and look forward to helping GW strengthen their marketing endeavors," said Chris Laughlin, president and CEO of LMO Advertising. GW spent $3.6 million on measured media in 2014, according to Kantar Media. "We are particularly focused on connecting with our potential students who are digital natives and believe LMO's proficiency will help increase interest in our graduate programs," added Sarah Baldassaro, associate vice president of Communications at GW.
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