Santy added Japanese snack food, Pocky to its client roster. The agency will handle social media, digital media, public relations, influencer marketing campaigns and creative chores. Santy will
produce original content for the brand's social media channels including Facebook, Twitter and Instagram in an effort to increase Pocky's audience and brand loyalty. Pocky is a Japanese snack food
made of chocolate-coated biscuit sticks that come in a variety of flavors. "Santy did a great job discovering insights to better understand our audience through social listening and translating
'Kawaii' into U.S. culture," said Yoko Hosoya, marketing coordinator at Pocky. "I am so excited that Santy will make social media a wonderful experience for Pocky fans."