Tahiti Tourisme tapped MeringCarson as its first global agency of record, following a review. Interpublic Group's FutureBrand worked with Tahiti Tourisme last year and created a new visual brand
identity/logo for the brand. First work, launching in early 2016, will be an integrated print, video and digital campaign. Tahiti Tourisme spent $1 million on measured media in 2013 and $989,000 in
2014, according to Kantar Media.