BIZ DEV: MeringCarson Named Global AOR For Tahiti Tourisme

Tahiti Tourisme tapped MeringCarson as its first global agency of record, following a review. Interpublic Group's FutureBrand worked with Tahiti Tourisme last year and created a new visual brand identity/logo for the brand. First work, launching in early 2016, will be an integrated print, video and digital campaign. Tahiti Tourisme spent $1 million on measured media in 2013 and $989,000 in 2014, according to Kantar Media.
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