Truth Initiative, the anti-smoking advocacy group, is naming Mojo Supermarket as its new creative partner and agency of record following a review. 72andSunny previously held the
business.
“The vaping epidemic is a serious threat to young people everywhere and it’s a challenge that requires game-changing solutions," said Eric Asche, Chief
Marketing and Strategy Officer of Truth Initiative. “Mojo Supermarket has experience creating ideas around cultural issues and are passionate about making a positive impact on the lives of young
people.”