Kitchen appliance marketer Sub-Zero Group has appointed Huge as its lead agency while Crossmedia will handle media planning and buying duties. The appointments followed a review.
The company had previously worked with the Richards Group.
Huge, located in Brooklyn, NY, will guide brand strategy, creative, and digital marketing.
Brian Jones, Senior Director of Marketing for Sub-Zero Group, said, “We feel that Huge and Crossmedia are the best fit based on their insights into our brands and audience, and the values of our company.”
The company began its agency search a few months back and retained Joanne Davis Consulting to assist with the process.
Sub-Zero Group, Inc., headquartered in Madison, Wisconsin, manufactures high-end appliances under the Sub-Zero, Wolf, and Cove brands.