Lidl Names Novus Next As Media Agency

Grocery chain Lidl is appointing Novus Next as its multichannel media planning and buying agency across its U.S. footprint after a competitive review.  Lidl U.S. had been on hiatus from paid media for some time. Starcom was its last U.S. media agency.

The scope covers all 140+ East Coast stores across 19 markets, as well as upcoming grand openings. The partnership recently debuted with Novus Next’s support of the Lidl U.S. revamped multi-media brand relaunch in January that included a new campaign guided by its new creative shop, VMLY&R.

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