Fetch Rewards is appointing Anomaly its first creative agency of record and Noble People its first media agency of record. This marks the first time the mobile shopping rewards platform will invest in
an integrated national marketing campaign since launching in 2017.
Under the partnership, Anomaly and Noble People will collaborate on a brand campaign that will look to increase awareness among
head of household shoppers but also expand to new audiences beyond traditional grocery shoppers. Anomaly will handle defining the brand positioning and executing all creative while Noble People will
handle media strategy, planning, and buying.