Curiosity has been named creative agency of record for two Nehemiah Manufacturing products Bounce 3 In 1 Static Remover and Downy Wrinkle Releaser. The company is committed to bringing manufacturing jobs back to Cincinnati’s inner city.
The account was won without a competitive pitch.
The first work for each account is expected to debut in the fourth quarter.
Nehemiah, a "second-chance" manufacturer, was founded in 2009. It works closely with P&G and other CPG companies to license or acquire brands, then designs, manufactures, markets and sells. The company employs former prisoners and those with hiring challenges, as well as people from the inner city.
Introduced in 2002, Downy Wrinkle Releaser was acquired from P&G in 2023. Curiosity is charged with expanding the brand's reach to new markets and demographics.
P&G introduced Bounce Rapid Touch-Up 3 in 1 in 2019. Nehemiah acquired it in 2023. The agency will reintroduce it as Bounce 3 In 1 Static Remover, emphasizing its anti-static uses.
“As Nehemiah's portfolio continues to expand, we knew we needed a local creative agency that would provide out-of-the-box thinking and help drive results through captivating advertising,” said Kristen Schumacher, director of marketing, Nehemiah Manufacturing.
Curiosity's client list also includes Native, Brooks Running, FreshDirect and Holland America Line.