EP+Co Wins 2 New Accounts: John Deere, Sonoco
- by Fern Siegel , June 9, 2022
EP+Co has been named Agency of Record for John Deere's construction division after a competitive review. It's also doubles as AOR for Deere's Residential Agriculture and Turf Division since 2018.
The agency it tasked with revitalizing the brand platform and marketing strategy to position Deere as the category leader in construction equipment. The full scope of the assignment encompasses brand, strategy, creative and content.
Also, global packaging solutions leader Sonoco has hired EP+Co to create marketing tools that highlights the brand's products for buyers seeking premium materials.