Brooklyn-based independent ad agency Madwell has been named agency of record for cocktail mix marketer Zing Zang.
Madwell will handle Zing Zang’s social strategy and positioning, campaign platform development, media planning and buying, social media content, digital advertising, and creative execution. The agency will also execute a website refresh for the new client.
Zing Zang’s cocktail mixes include mixes for Bloody Marys, Margaritas and Pina Coladas among others. The agency’s work for Zing Zang will begin to roll out for this year’s holiday season.