BIZ DEV: SLS Las Vegas Names SK+G Advertising AOR

SK+G Advertising was named agency of record for SLS Las Vegas, a casino resort. The agency will help relaunch of the brand by handling a brand repositioning, ad campaign and media planning duties. The account was won following a review. Phenomenon previously handled the account. Based in Las Vegas, SK+G Advertising has also worked on MGM Resorts International, Wolfgang Puck, Fairmont Grand Del Mar, Montage Hotels & Resorts, Galaxy Macau and ARIA, to name a few. SLS Las Vegas spent $1.7 million on measured media in 2014 and $1.3 million the first six months of 2015, according to Kantar Media.
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