MING Utility and Entertainment Group was named agency of record for Brickell City Centre, a complex in Miami being developed by Swire Properties Inc. The project includes two mid-rise office towers,
two condominium towers, an EAST Miami Hotel and 500,000 square feet of retail space. The shopping center is slated to open in September 2016. The agency will oversee brand identity and design, website
development and consumer marketing campaigns across all media. MING won the account, following a review with unnamed agencies. There was no incumbent agency as Brickell City Centre worked with a
handful of agencies on a project basis. "The vision of Swire Properties and their commitment to quality, design and innovation make them a perfect partner for MING," said Tara DeVeaux, president of
MING. "Brickell City Centre is a trailblazing project that will forever change the face of the Brickell downtown area, an important financial and banking district in the U.S. We look forward to
rolling up our sleeves and getting to work."