BIZ DEV: Income& Names Cibo As Brand AOR

Cibo was named brand experience agency of record for Income&, a financial technology company focused on redefining the fixed-income marketplace. Cibo is also an investor in the company. Work, over the course of a two-year contract, consists of brand messaging, a mobile app and how-to videos, explaining the app to new users. "I knew from my previous work with Cibo that they had all the skills we needed to create a brand and launch it," said Keith Meyer, chief marketing officer of Income&. "We had a name and a logo, but we needed everything else." Added Lu Lacourte, CEO of Cibo: "We believe fundamentally in the competitive advantage that comes from applying design thinking to business so much so that we're willing to become not just partners, but investors too." Additional Cibo clients include Tesla, Salesforce, Volcom, Subaru, Twitter, Lenovo, Union Bank/MUFG, Facebook and Disney.

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