The BAM Connection, a Brooklyn-based branding and content creation agency, was tapped by Le Moyne College to handle a series of creative branding initiatives. The agency will develop a branding
campaign across print, digital, social media, online, out-of-home and TV. The campaign will run throughout New York State as well as other select markets on the east coast. "When articulating the
uniqueness of the Le Moyne experience, there's the straight facts and then there's the look and feel of the experience, which takes someone with a combination of creative vision and real-world
practicality," said Peter Killian, associate vice president, marketing and communications, Le Moyne College. "From the moment we first engaged them, it was apparent that The BAM Connection was up to
the challenge. We are excited to collaborate with them on creatively communicating the unique attributes of the Le Moyne brand to prospective students, their parents and the College's many
stakeholders." Le Moyne College is a private Jesuit college located in Syracuse, New York, with more than 3,500 undergraduate and graduate students.