• BIZ DEV: Red Tettemer O'Connell + Partners Wins The Honest Kitchen
    Red Tettemer O'Connell + Partners (RTO+P) was named agency of record for The Honest Kitchen, a natural pet food company that produces human-grade food for dogs and cats. The account will be managed out of the agency's Santa Monica office. RTO+P is charged with strategy, creative and interactive work, slated to launch in August. "We are excited for this partnership because we're impressed with The Honest Kitchen approach," said Steve Red, president and chief creative officer of RTO+P. "The team at THK put their hearts and souls into making pet food of uncompromising standards." Additional RTO+P clients include Under Armour, …
  • BIZ DEV: Solve Named AOR For LeMond Cycling
    Cyclist Greg LeMond hired Solve to help launch a new line of bicycles and fitness-related products. The LeMond lineup will include racing bikes, accessories and technology for improving training performance. Solve will handle brand positioning, target audience definition and messaging across traditional, digital and social media channels. Work will launch later this year. "Greg’s racing achievements and ability to leverage technical innovations to maximize performance are legendary," said John Colasanti, CEO of Solve. "There isn’t a person more qualified or better suited to dominate the cycling space." Additional Solve clients include Bentley Motors, Cascadian Farm Organic, True Value Hardware, Porsche, …
  • BIZ DEV: Mortenson Safar Kim Named AOR For Michelob Golden Light
    Mortenson Safar Kim (MSK) was named agency of record for Anheuser-Busch's Michelob Golden Light brand. The agency will handle TV, OOH, digital advertising, social media, and on- and off-premise point-of-sale marketing, targeting Minnesota millennials. MSK's first work launched in May with a pair of 30-second TV commercials. "The spots highlight the state's unique traditions and local swagger, while celebrating people who exemplify the Minnesota lifestyle," said Peter Kim, partner and executive creative director, MSK. The agency, with offices in Milwaukee and Indianapolis, also work with Aurora Health Care, Sentry Foods, Klement's Sausage, Hoosier Lottery, and the Indianapolis Motor Speedway, to …
  • BIZ DEV: ASICS America Taps United Entertainment Group To Handle U.S. Communications Planning
    ASICS America Corporation tapped United Entertainment Group (UEG) to handle strategic communications planning and execution, including corporate positioning, thought leadership, event and athlete promotion, product launches and showrooms, and media relations. In addition, UEG's experiential marketing unit has been tapped to support select projects and events. "ASICS is one of the most respected companies in the global sports performance industry and we are thrilled that they have selected UEG as their new strategic communications partner in the U.S.," said Mary Scott, UEG president of sports and experiential. ASICS spent $16.2 million on measured media in 2014, up from $14.6 million …
  • BIZ DEV: San Francisco Department Of The Environment Names School Of Thought As AOR
    Following a three-month review, School of Thought, San Francisco, was tapped by municipal government agency San Francisco Department of the Environment to help the city achieve its conservation goal of "Zero (landfill) Waste" by 2020. A $500,000 budget will fund out-of-home, experiential and paid social advertising and SEO. Agency selection was led by Donald Oliveira, outreach program manager for SFE. Additional School of Thought clients include North Lake Tahoe, WebEx, Red Bull, Nakd Energy Bars and Milliman.
  • BIZ DEV: Arieff Communications Adds Two Clients To Roster
    Arieff Communications added Kelly Moore Paints and It's It Ice-cream to its roster of clients. For Kelly Moore Paints, the agency is charged with product PR, corporate, trade and advocacy work, blogger relations, and social responsibility/community building around the brand's 70th anniversary. Arieff Communications was named the first PR agency of record by It's It Ice-cream to introduce the brand to New York. The agency will develop all external communications, including traditional media and blogger relations, social media engagement and event activities.
  • BIZ DEV: Boathouse Group Named AOR For WBUR
    WBUR, Boston's NPR news station, tapped Boathouse Group to handle its marketing account, following a review. Allen & Gerritsen was the incumbent. PinSeeker Consulting handled the review. The agency is charged with brand strategy and positioning, creative development, social strategy and media strategy. New work is expected this fall. The radio station produces national NPR programs On Point, Here & Now, Only A Game and Car Talk, as well as a local daily newsmagazine, Radio Boston. WBUR spent $348,000 on measured media in 2014, up from $227,000 spent in 2013, according to Kantar Media.
  • JONESWORKS; Pencils of Promise and nugg Beauty
    JONESWORKS was named agency of record for Pencils of Promise and nugg Beauty.
  • BIZ DEV: WWF UK Taps Naked Communications As Digital Content Partner
    WWF UK tapped Naked Communications as its digital content partner following a pitch to launch "Wear It Wild," the charity's first national fundraising event. Held on June 5, the event asked people to go "as wild as they dare for the day." The charity's long term goal is for "Wear It Wild" to be a major event in WWF's annual calendar, bringing WWF's work to schools, businesses and organizations throughout the UK. "We've lost more than half of our wildlife populations in forty years. That's a frightening statistic," said Rachel Bloodworth, head of public engagement for WWF. "We hope to …
  • BIZ DEV: Brunner Named AOR For Field & Stream Specialty Stores
    Field & Stream Specialty Stores, a division of Dick's Sporting Goods, named Brunner as its agency of record, charged with creative, online property management and social media duties. Field & Stream Specialty Stores has 11 sites in eastern states like New York, North Carolina and Michigan. Field & Stream Specialty Stores offer equipment, accessories and services in hunting, fishing, archery and camping categories. The Field & Stream trademark is owned by American Sports Licensing Inc., and is not currently associated with Field & Stream Magazine. "Since launching in 2013, we have experienced incredible growth and we expect to expand the …
« Previous EntriesNext Entries »