American Signature tapped The Richards Group as its agency of record. The furniture company has more than 125 stores in 18 states and five distribution centers. The Richards Group will be responsible for branding strategy, creative, digital, social media and promotions. "We've made major improvements to our in-store experiences and expanded our service offerings," said Scott Binger, executive vice president of marketing for American Signature, Inc. "We need a partner who can help us tell our brand story and build an emotional connection with our guests, while simultaneously drive sales." American Signature spent $50.1 million on measured media in 2014, …

Arketi Group was tapped by Cohesive Solutions, an asset-intensive business solutions and consulting firm, to handle digital marketing services, brand enhancement and website development work. The agency will also create a new logo and print materials. "Arketi's expertise in messaging and digital marketing, along with their ability to grasp our vision, led us to select them for multiple engagements," said George Lowry, president and co-founder of Cohesive Solutions. "Arketi has proven they understand our business and how to most effectively communicate to our customers, which has been a huge benefit to us."

Y&R confirmed it was named agency of record for the United States Navy. Lowe Campbell Ewald previously handled the account for close to 15 years. Beginning July 20, Y&R will lead lead a group of agency teams that will handle digital and mobile platforms, account and media planning, research, public relations and events. The account will be handled from New York, Chicago, Kansas City, Memphis and Nashville offices. According to the Department of Defense, the U.S. Navy contract is valued at $84.4 million for one year. The contract also comes with four one-year, optional extensions that could bring the total …