• by Amy Corr  @MediaPostOTL, June 5, 2015

WWF UK tapped Naked Communications as its digital content partner following a pitch to launch "Wear It Wild," the charity's first national fundraising event. Held on June 5, the event asked people to go "as wild as they dare for the day." The charity's long term goal is for "Wear It Wild" to be a major event in WWF's annual calendar, bringing WWF's work to schools, businesses and organizations throughout the UK. "We've lost more than half of our wildlife populations in forty years. That's a frightening statistic," said Rachel Bloodworth, head of public engagement for WWF. "We hope to raise not only vital funds to help us protect species and their habitats, but also to raise awareness of the scale of the issue we're facing. Naked did a great pitch and we're excited to be working with them to take on this challenge. WWF spent $7 million on measured media in 2014, up from $6.2 million spent in 2013, according to Kantar Media.