De'Longhi Group America named Current, part of the Interpublic Group of Companies, as its public relations agency of record following a review. Work will be handled out of the agency's New York
office. De'Longhi, a manufacturer of espresso, specialty cooking and home comfort products, charged Current with developing communications programs supporting its brands in the United States and
Canada. Work will focus on building brand awareness and advocacy, and launching new products for the De'Longhi and Kenwood brands, as well as corporate brand building for De'Longhi Group America. "Our
team was impressed by Current's home category expertise, creative thinking and genuine passion for our brands," said Maria Colon, director of marketing, De'Longhi Group America.