BIZ DEV: Perkins Restaurants & Bakery Named The Buntin Group AOR

Memphis-based Perkins Restaurants & Bakery named The Buntin Group agency of record, following a review of creative and media duties. Doner previously handled the work. The agency will handle traditional and digital strategy and creative, including TV, print, social media, research, analytics and field marketing elements. New work is slated to launch in the fall. "This win gives us a seat at the Perkins table in a unique and exciting time for the business," said Jeffrey Buntin Jr., President/CEO of The Buntin Group. "What they're doing -- and the energy they have for great ideas that will grow their success -- is incredible." Perkins spent $6.3 million on measured media in 2014, according to Kantar Media.
Next story loading loading..