Droga5 was named the first agency of record for home furnishings retailer West Elm. The partnership marks Droga5's first design/retail client added to its roster. West Elm is marketed under the
Williams-Sonoma, Inc. portfolio. Doga5 is charged with raising West Elm's awareness here in the U.S. -- but the campaign will have global reach. Creative will launch in the fall. "We're thrilled to be
working with Droga5 to communicate the West Elm story on a larger scale, and empower customers to participate in a retail model for social change," said Jim Brett, president of West Elm. West Elm
spent $644,000 on measured media in 2014, down from $1.1 million spent in 2013, according to Kantar Media.