Borden Dairy Company named Dieste as agency for its LALA brands in the U.S. LALA already has a presence in Latin America and aims to grow its U.S. presence via its local brand, Borden. The agency will
manage brand strategy, digital initiatives, creative and media planning duties for both the U.S. and U.S. Hispanic markets. "The decision to work with Dieste came after a long agency review process,"
said Desiree Johnson, director of marketing for LALA. "Dieste's business acumen, strategic thinking and breakthrough creative were clearly evident through out the process."