BIZ DEV: Ace Hardware Names OKRP As AOR

Ace Hardware selected Chicago-based O'Keefe Reinhard & Paul (OKRP) as its strategic and creative advertising agency, following a review. "We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways," said Jeff Gooding, senior director of consumer marketing, Ace Hardware Corporation. "Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to our target audience." Added Tom O'Keefe, CEO of O'Keefe Reinhard & Paul: "We're extremely proud to be their new partner, and are excited to help them grow their business in new ways, while staying true to the bedrock values that have made them such a great brand." Ace Hardware spent $63.3 million in 2014, up from $52.6 million spent in 2013, according to Kantar Media. Additional OKRP clients include Big Lots, YUM Brands and Turtle Wax.
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