160over90 has added two sports clients to its roster: MLB's Washington Nationals will be serviced out of the Philadelphia office while the Newport Beach office will manage the NHL's Arizona Coyotes
work. The Washington Nationals tapped 160over90 for a brand campaign that will increase awareness and affinity and drive ticket sales in the team's 10th anniversary season. Work will include TV and
radio spots, anniversary advertising, and social media elements. The Arizona Coyotes tasked the agency to help re-engage and connect fans with the new direction of the franchise. Work will focus on
the 2015-2016 NHL season, with the agency concepting and producing a brand video and supporting TV and radio spots that are reflective of the team's new direction. The Washington Nationals spent $1
million on measured media in 2014, up from $836,000 spent in 2013, according to Kantar Media. The Arizona Coyotes spent $537,000 on measured media in 2014, down from $985,000 spent in 2013, according
to Kantar Media.