BMW of North America placed its U.S. creative account in review.

Woods Witt Dealy & Sons was named agency of record for soft drink brand, Cheerwine. The agency will handle creative, strategy, interactive and media duties.

Red Tettemer & Partners was tapped to handle creative chores and brand strategy on Henkel's Dial for Men brand. Scope of work includes TV, digital pre-roll video, packaging, in-store, event marketing and internal communications. Energy BBDO previously handled the account.

Friendly's has placed its media and marketing chores in review. Work is currently handled by Zimmerman Advertising.

Propel Zero placed its advertising account in review. Goodby, Silverstein & Partners previously handled the account.

Tourism Australia placed its US, Canada and Latin America (Brazil and Argentina) PR work in review. Tourism Australia has invited its incumbent PR agency to participate in the review. Los Angeles-based Fleishman Hillard has been working on PR with Tourism Australia since 2008. AAR Partners is managing the review process.

United Way Toronto has selected BBDO Toronto as its agency of record.

Global Pari-Mutuel Services named Mechanica to help build, brand and launch a global gaming platform focused on the movement of financial instruments, such as stocks, bonds and indices.

Genuine Interactive was named digital agency of record for Tribe Mediterranean Foods and its Tribe Hummus and Veggie Patch brands.

Microsoft split it $1 billion media account between Mediavest, tapped to handle strategy and planning, and incumbent Universal McCann, slated to manage Microsoft's media planning and buying outside of North America.