New Haven-based GEM Advertising was awarded digital work for the Shubert Theatre. The agency will redesign the theatre's website and is timed with a larger makeover of the theatre itself. GEM won the account following a RFP that included a handful of local-based agencies. "As the legendary Shubert Theatre enters its second century of being the gateway for the performing arts within our region, we are excited to announce a partnership with GEM Advertising to develop new, innovative ways for us to communicate with our audience," said John Fisher, executive director of the Shubert. "We are currently in the process …

R2C Group was named creative and media agency for Leesa, an online, American-made mattress company. The agency will handle brand strategy, creative, production, media planning/buying, and analytics. "We are beyond excited to be working with Leesa at a time when the mattress space is booming," said Michelle Cardinal, co-founder and CEO of R2C Group. "It's imperative to R2C Group that we retain the brand's mission as a digital-first company, and we're excited to share our performance driven approach with Leesa."

VML was named social media agency of record for H&R Block, charged with driving social strategy, analytics and social content creation for the brand. 360i previously handled the account. H&R Block has roughly 12,000 company-owned and franchise retail locations. "H&R Block is excited to work with the cutting-edge social team at VML," said Kathy Collins, chief marketing officer of H&R Block. "From our award-winning blog to a variety of other channels, social media allows us to engage with our clients in meaningful ways." VML has developed social media content for Gatorade, Kleenex, Motorola, the Tennessee Department of Tourist Development and …

Moroch Partners was named media agency of record for Dickies, a manufacturer of work apparel. The agency is charged with developing a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys. Creature previously handled the account. "In order to effectively target current and prospective customers, we need to embrace newer and smarter methods of reaching them," said Brent Streit, vice president of marketing and sales for Dickies. "We're excited to have a partner, like Moroch, who has the capabilities to not only identify what our customer needs, but can also …

The Seaweed Bath Co. named Digital Surgeons as its first agency of record, charged with digital and creative for the brand of seaweed-based haircare products, body lotion, detox baths and soaps. Digital Surgeons will be responsible for the company's marketing communications plan, website, print collateral and other sales assets.The agency will also design the packaging and creative for all seven products in the Seaweed Bath Co.'s new facial skincare line, which will hit the market in August. "As a growing brand, digital marketing is a must. The team at Digital Surgeons has the strategic vision and operational expertise to take …

Bloom Ads was named media agency of record for 99 Cents Only Stores. The company presently operates 384 stores in California, Texas, Arizona and Nevada. Previously, media buying and planning was handled in-house. "We are excited to welcome the 99 Cents Only Stores to the Bloom client roster, and plan on helping them expand across the U.S. while consistently driving new customer traffic to their stores," said Lisa Nichols Jell, vice president/partner at Bloom Ads. Angela Lorigo, account supervisor and Erica Cruz, media buyer/planner, will be leading the day-to-day duties on the account, alongside Jell and Kathe Bloom, president/CEO. 99 …

Eastwick added 10 clients to its roster. New clients include: 7Park Data, Avalara, Dev Bootcamp, Dialpad, iManage, Integral Ad Science, Nasdaq Entrepreneurial Center, Sitecore, Spredfast and Zignal Labs. "We're looking forward to working with our new clients to service both their immediate needs and future goals as they continue to grow in their respective industries," said Barbara Bates, CEO of Eastwick.

Cohn & Wolfe was named global PR agency of record for Applebee's. Work will be led out of Cohn & Wolfe Los Angeles and Austin offices. Callie Jernigan, U.S. entertainment marketing leader and managing director of Cohn & Wolfe Austin, will serve as account lead. The agency will handle consumer, corporate and franchisee communications and provide corporate support to parent company Dine Equity, when situations pertain to Applebee's. Applebee's spent $165 million on measured media in 2015, per Kantar Media.

British luxury brand Clive Christian tapped Huge its digital agency. There was no formal pitch and no review. First work for Huge will be to overhaul the brand's digital presence for its fragrance business, including the redesign of its online platforms and creation of an e-commerce site, slated to launch in the summer. Work will be managed out of Huge's London office. "Clive Christian is an iconic luxury brand with exciting plans for the future. We're delighted to partner with such a passionate team as they look to take the brand towards the next stage of its development," said Lee …

Grupo Gallegos was named digital and social agency of record for Hass Avocado Board (HAB), following a review. BusinessOnline previously handled the work. The agency will target all consumers within the U.S., including health and wellness professionals who may not be aware of the nutritional benefits of avocados. Grupo Gallegos will promote HAB's "Love One Today campaign," a food and wellness education program that encourages Americans to include fresh Hass Avocados in everyday healthy eating. The agency will also support the nutritional message of all members of the avocado industry, including California Avocados, Avocados from Mexico, Avocados from Chile and …