• BIZ DEV: 21st Century Fox Retains Vizeum and Zenith, Adds Assembly To Media Roster
    Following a review to consolidate agencies, 21st Century Fox retained Vizeum and Zenith as its media agencies in the U.S. and Canada. In addition, Assembly, an MDC company, was added to the roster. Assembly will handle all media planning, search, and programmatic buying for 20th Century Fox, Fox Home Entertainment, Fox Searchlight and FX Networks. "It was time for the film group to take the old way, the old processes, and the old rules of media and toss them out the window," said Julie Rieger, executive vice president of media and marketing planning for 20th Century Fox Film. "We needed …
  • BIZ DEV: Zound Industries Taps Perfect Fools To Handle Global Social Media, Experiental Work
    Zound Industries, the company behind headphone and speaker brands Urbanears, Coloud and Marshall Headphones, tapped Perfect Fools as a global creative partner to handle social media strategies and create experiential campaigns. The work was awarded following a pitch that included unnamed agencies. Zound Industries is based in Stockholm, Sweden, with additional offices in New York and Shenzhen China. "Headphones and speakers can be so much more than a way to listen to music, they are fashion and lifestyle accessories," said Sofia Hjelm, brand manager Urbanears and Coloud. "Perfect Fools has a track record of connecting brands with audiences in innovative …
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