Zound Industries, the company behind headphone and speaker brands Urbanears, Coloud and Marshall Headphones, tapped Perfect Fools as a global creative partner to handle social media strategies and
create experiential campaigns. The work was awarded following a pitch that included unnamed agencies. Zound Industries is based in Stockholm, Sweden, with additional offices in New York and Shenzhen
China. "Headphones and speakers can be so much more than a way to listen to music, they are fashion and lifestyle accessories," said Sofia Hjelm, brand manager Urbanears and Coloud. "Perfect Fools has
a track record of connecting brands with audiences in innovative ways. Together we will help music fans express their individuality."
