BIZ DEV: Applebee's Taps Cohn & Wolfe To Handle Global PR Duties

Cohn & Wolfe was named global PR agency of record for Applebee's. Work will be led out of Cohn & Wolfe Los Angeles and Austin offices. Callie Jernigan, U.S. entertainment marketing leader and managing director of Cohn & Wolfe Austin, will serve as account lead. The agency will handle consumer, corporate and franchisee communications and provide corporate support to parent company Dine Equity, when situations pertain to Applebee's. Applebee's spent $165 million on measured media in 2015, per Kantar Media.
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