Bloom Ads was named media agency of record for 99 Cents Only Stores. The company presently operates 384 stores in California, Texas, Arizona and Nevada. Previously, media buying and planning was
handled in-house. "We are excited to welcome the 99 Cents Only Stores to the Bloom client roster, and plan on helping them expand across the U.S. while consistently driving new customer traffic to
their stores," said Lisa Nichols Jell, vice president/partner at Bloom Ads. Angela Lorigo, account supervisor and Erica Cruz, media buyer/planner, will be leading the day-to-day duties on the account,
alongside Jell and Kathe Bloom, president/CEO. 99 Cents Only Stores spent $2.7 million on measured media in 2015, according to Kantar Media.