Moroch Partners was named media agency of record for Dickies, a manufacturer of work apparel. The agency is charged with developing a new paid media approach for the brand, using both digital and
traditional platforms, along with managing all national buys. Creature previously handled the account. "In order to effectively target current and prospective customers, we need to embrace newer and
smarter methods of reaching them," said Brent Streit, vice president of marketing and sales for Dickies. "We're excited to have a partner, like Moroch, who has the capabilities to not only identify
what our customer needs, but can also provide us with the right media mix so we can subsequently deliver a better brand experience." Added Matt Powell, executive media director at Moroch: "We're
excited to work with such a reputable, local company and look forward to elevating the Dickies brand within the world of digital media. While traditional media is still a viable method when connecting
with consumers, we've found that a heavier concentration on digital platforms combined with a traditional approach has the highest potential for a brand's success." Dickies spent $4.1 million on
measured media in 2015, according to Kantar Media.