Grupo Gallegos was named digital and social agency of record for Hass Avocado Board (HAB), following a review. BusinessOnline previously handled the work. The agency will target all consumers within
the U.S., including health and wellness professionals who may not be aware of the nutritional benefits of avocados. Grupo Gallegos will promote HAB's "Love One Today campaign," a food and wellness
education program that encourages Americans to include fresh Hass Avocados in everyday healthy eating. The agency will also support the nutritional message of all members of the avocado industry,
including California Avocados, Avocados from Mexico, Avocados from Chile and Avocados from Peru. "Grupo Gallegos impressed us with their ability to infuse creativity in the way they position brands to
succeed in today's rapidly-evolving consumer landscape," said Gina Widjaja, director of marketing and communications at Hass Avocado Board. "There is no doubt the agency is the right partner with the
right creative vision to aggressively move us toward putting digital and social media at the center to how we communicate with our target consumers." HAB spent $910,000 in measured media in 2015,
according to Kantar Media.