R2C Group was named creative and media agency for Leesa, an online, American-made mattress company. The agency will handle brand strategy, creative, production, media planning/buying, and analytics.
"We are beyond excited to be working with Leesa at a time when the mattress space is booming," said Michelle Cardinal, co-founder and CEO of R2C Group. "It's imperative to R2C Group that we retain the
brand's mission as a digital-first company, and we're excited to share our performance driven approach with Leesa."