The FIA Formula E Championship, an all-electric motor racing series, tapped GMR Marketing to create the fan zone at the upcoming VISA London ePrix on July 2. "We are always looking at ways of
improving the fan experience and providing opportunities for our partners to engage with their customers in an exciting and relevant environment," said Ali Russell, director of media at Formula E.
"Through our work with GMR, we are looking to appeal to a diverse mix of audiences by creating a variety of themed areas within the eVillage." Added Crispin Bolt, client services director at GMR
Marketing: "Formula E is currently one of the most innovative rights owners in sport, and GMR is incredibly excited and proud to be working with them. We are confident that the work we are doing for
the London ePrix will be used as a template for other markets and future races as the series grows in popularity and global appeal."