Connectivity Agency was named media agency of record for OGX and Maui Moisture, haircare lines owned by Vogue International. 22 squared was the incumbent but did not participate in the review. Work,
scheduled to launch in July, will include social media with a focus on customer engagement, as well as traditional and digital media. Connectivity Agency also handles media work nationally for First
Watch Restaurant Group, Margaritaville, Pabst Brewing portfolio and Deep Eddy Vodka, along with regional work for WWE, Crunch Gyms, Tropical Smoothie, Empath Health and Sonic Automotive.