• by Amy Corr  @MediaPostOTL, July 28, 2014

The New Yorker hired SS+K as its agency of record, following a review. The magazine, owned by Conde-Nast, debuted a redesigned and replatformed web site last week and made all of its content, from 2007 until now, free online in a limited open-access period. This fall, The New Yorker will establish a metered paywall for its web and magazine content. There was no incumbent agency for work was previously handled in-house. "There are few brands that we'd be more excited to work with than The New Yorker," said Rob Shepardson, co-founder of SS+K." For decades, it has occupied a unique spot in American culture as the gold standard for writing, whether reporting, commentary, or criticism." The New Yorker spent $22.7 million on measured media in 2012 and $19.5 million in 2013, according to Kantar Media. The magazine spent $2.7 million on measured media in the first quarter of 2014.