MRM//McCann was named global demand generation agency of record for Cisco, following a review. There was no incumbent on the work. The agency, part of McCann Worldgroup, has been charged with
elevating and expanding Cisco's demand generation activity on a global level. Work is being led from MRM//McCann's Salt Lake City office. The agency's San Francisco, London, Singapore, Beijing and
Buenos Aires offices will also be part of the global assignment. "We are tremendously excited to partner with MRM//McCann to dramatically elevate our content and creative as we strive to better drive
our marketing initiatives," said Laura Fay, vice president of integrated marketing and communications for Cisco. "They've demonstrated understanding of our industry and their approach to
customer-centric marketing will be key in delivering breakthrough creative and messaging that resonates with our most meaningful audiences." "We're thrilled to be a part of educating and engaging
customers about the Cisco story, solutions and services," said Michael McLaren, CEO of MRM//McCann. Cisco spent $41.8 million on measured media in 2012 and $28.3 million in 2013, according to Kantar
Media. Cisco spent $7.5 million on measured media in the first quarter of 2014.