BIZ DEV: The Integer Group Wins Transamerica

Transamerica tapped The Integer Group as its lead brand agency, following a review. JWT previously handled the account. The company charged the Omnicom Group agency with helping to build its brand with each of its key audiences: consumers, intermediaries and customers. "The Integer Group has demonstrated innovation and creativity in its ability to reach diverse target markets with a focus on consumer and business marketing," said said Bill Tate, senior vice president of marketing at Transamerica. "We believe they are the right firm to help us evolve our Transform Tomorrow platform and drive positive engagement with our brand at all levels." Transamerica spent $21.6 million on measured media in 2013, according to Kantar Media.
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