• BIZ DEV: Publicis Kaplan Thaler Wins Red Lobster
    Red Lobster tapped Publicis Kaplan Thaler as its creative agency of record, following a review. Grey previously handled the account. Publicis Kaplan Thaler bested Barkley, The Martin Agency and Olson for the win. New work will debut in 2015.
  • BIZ DEV: Lowe Campbell Ewald Wins UNICEF
    Following a review, Lowe Campbell Ewald was awarded a large piece of business for the U.S. Fund for UNICEF, which supports UNICEF's work through fundraising, education and advocacy in the United States. The account will be run out of Lowe Campbell Ewald's New York office. Work consists of a full-scale branding campaign including traditional, social, digital and mobile elements. The United Nations Children's Fund, UNICEF, works in more than 190 countries and territories to save and improve children's lives, providing health care and immunizations, clean water and sanitation, nutrition, education and emergency relief. "It is an honor to be awarded ...
  • BIZ DEV: Mullen Named AOR For Ulta Beauty
    Following a review, Mullen was named agency of record for Ulta Beauty. The Richards Group previously handled work for the beauty retailer. Ulta Beauty spent almost $18 million on measured media in 2013, according to Kantar Media.
  • BIZ DEV: BARKER Acquires Brandwire, Adds Three New Clients To Roster
    Interactive agency BARKER acquired BrandWire, a digital marketing agency based in New York City. The addition enhances BARKER’s digital marketing offerings and adds three international brands -- Letarte, Roche Bobois and Jacadi-- to the firm’s client roster. "What attracted us to BrandWire was not merely the additional expertise in outbound digital marketing and SEM, but specifically the prestige of these blue chip clients,” said John Barker, president and chief Idea officer of BARKER. “Roche Bobois, Letarte and Jacadi each represent the pinnacle of quality in their respective categories, and adding these admired brands to our roster reaffirms BARKER's strategic commitment to luxury and prestige brands as ...
  • HackerAgency; ditech Mortgage
    Global digital/direct marketing agency HackerAgency was tapped to execute a broad-spectrum marketing campaign for home lender ditech Mortgage Corp.
  • BIZ DEV: MSK Named AOR For QPS Employment Group
    Milwaukee-based MSK was named agency of record for QPS Employment Group, a Midwest staffing and employment firm headquartered in Brookfield, Wisconsin. Following a review process, QPS tapped the agency to spearhead strategic planning, branding, web development and marketing for all of QPS'offices located in Wisconsin, Iowa, Illinois, Kansas and Missouri. "MSK really understands our business goals," said Dave Elliott, marketing director at QPS. "That, along with the agency's experience and unique planning process, will help us strengthen our brand and strategic vision." Mary Parodo, executive vice president of client services at MSK added: "We are thrilled to work with such ...
  • BIZ DEV: Subway Awards Proof+Grey Creative Work In Canadian Markets
    SUBWAY Restaurants awarded strategic and creative duties for its Southwestern Ontario, Toronto and Barrie markets to Austin-based independent agency, Proof Advertising in partnership with the Toronto office of Grey Canada. To service the business, which consists of 944 stores in Ontario, the shops have formed a collaborative, Proof+Grey, which will operate account and creative services out of both Austin and Toronto. The win adds to Proof's existing SUBWAY roster work which consists of more than $80 million in business across nearly 7000 stores in 50 markets nationwide. This marks the first piece of SUBWAY business for Grey Canada whose client ...
  • BIZ DEV: Mashable Names Inception Digital As Australian Digital Media AOR
    Mashable has expanded into Australia and named Inception Digital as its Australian digital media agency of record. The agency was charged with helping to grow the company's commercial opportunities with brand partners in Australia. "We're excited to be expanding into Australia and thrilled to have Inception Digital join us in our continuing journey to be a truly global digital media company," said Adam Ostrow, Chief Strategy Officer at Mashable. "With such a large Mashable readership in Australia it only made sense to bring on-board an agency that so intimately knows the market and audience." Additional Inception Digital clients include The ...
  • BIZ DEV: Cactus Awarded Colorado Department Of Human Services Office Of Behavioral Health Work
    The Colorado Department of Human Services Office of Behavioral Health (OBH) selected Cactus to develop and lead a two-year statewide campaign to inform Colorado residents of new statewide and regional behavioral health crisis system resources. Cactus has past experience creating public education campaigns locally, regionally and nationally, having previously worked with the Mental Health Center of Denver, the National Council for Community Behavioral Health and the Colorado Office of Suicide Prevention, among others. "Cactus understands how to approach the stigma surrounding mental illness and talk to people about mental health services in a fresh, approachable, educational and effective manner," said ...
  • BIZ DEV: Chapman Cubine Adams + Hussey Adds Work For MADD
    Chapman Cubine Adams + Hussey was hired by Dallas-based Mothers Against Drunk Driving (MADD), to lead multichannel, integrated fundraising campaigns for the nonprofit. Direct marketing represents more than a quarter of all MADD income, and serves as the driving force behind MADD's donations from individuals. CCAH aims to bring MADD's direct marketing efforts to the next level by growing MADD's monthly giving program, developing new acquisition formats, improving long-term value and improving cross-channel integration. "CCAH has a proven track record of reaching advocates and donors where they consume information -- online, by phone and via mail -- and integrating marketing ...
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