BIZ DEV: Chapman Cubine Adams + Hussey Adds Work For MADD

Chapman Cubine Adams + Hussey was hired by Dallas-based Mothers Against Drunk Driving (MADD), to lead multichannel, integrated fundraising campaigns for the nonprofit. Direct marketing represents more than a quarter of all MADD income, and serves as the driving force behind MADD's donations from individuals. CCAH aims to bring MADD's direct marketing efforts to the next level by growing MADD's monthly giving program, developing new acquisition formats, improving long-term value and improving cross-channel integration. "CCAH has a proven track record of reaching advocates and donors where they consume information -- online, by phone and via mail -- and integrating marketing efforts in a cohesive way across all channels," said Debbie Weir, MADD's Chief Executive Officer. "We are excited about creating a successful partnership that will help us raise more funds to save lives, prevent injuries and serve victims." "We will make a coherent case for donor involvement by developing and conducting integrated, multichannel campaigns that combine the complementary strengths of direct mail, telemarketing and digital media," said Lon Chapman, Executive Vice President and Managing Partner of CCAH's West Coast office.

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