SUBWAY Restaurants awarded strategic and creative duties for its Southwestern Ontario, Toronto and Barrie markets to Austin-based independent agency, Proof Advertising in partnership with the Toronto
office of Grey Canada. To service the business, which consists of 944 stores in Ontario, the shops have formed a collaborative, Proof+Grey, which will operate account and creative services out of both
Austin and Toronto. The win adds to Proof's existing SUBWAY roster work which consists of more than $80 million in business across nearly 7000 stores in 50 markets nationwide. This marks the first
piece of SUBWAY business for Grey Canada whose client roster include P&G, Post Foods, GSK, and Volvo. Initial work from Proof+Grey will launch this summer. Having pursued past opportunities with
Grey's PR and activation teams, Proof invited the agency to co-pitch for the Subway business when it went into review last month. "We are thrilled to bring our QSR expertise to the Canadian market,
and to do so in solid partnership as Proof+Grey," said Bryan Christian, co-founder and president of Proof. "We have always had huge respect for Grey on the global scale and have enjoyed a close
personal relationship with their team for years now. "Subway is a great brand and one that we are excited to begin a relationship with," added Stephanie Nerlich, president & CEO of Grey Canada.
"The ability to leverage Proof's impressive work and expertise on the SUBWAY brand has been fantastic for our team. We look forward to growing this partnership.
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