MARC USA has retained the Pennsylvania Lottery account.
European Wax Center named StrawberryFrog as its agency of record.
Vorex, a provider of cost-effective, on-demand enterprise resource planning solutions, selected Nelson Schmidt as its agency of record to create and execute a marketing communications plan for Vorex’s new Professional Services Automation suite targeting the small business market.
Organic Valley hired Minneapolis-based agency Solve to broaden and expand its consumer base.
Hillshire Farm, a brand owned by the Sara Lee Corporation, hired Butler, Shine, Stern & Partners as agency of record for its full portfolio of smoked sausage and lunchmeat products.
Zicam has selected Grok as its U.S. advertising agency. The firm will be responsible for the development of creative campaigns across all platforms for the brand.
Bayer Advanced selected AMP Agency to develop the DuraZone Weed and Grass Killer Own Your Zone event tour.
ArnoldNYC was named global agency of record for Optiwind, a wind turbine technology company that allows businesses and schools to generate all or most of their power onsite. The assignment includes branding, multi-platform digital, trade shows, content development, website design and multimedia that will be adapted for a wide variety of audiences, cultures and languages.
Mediterranean Snacks, maker of Baked Lentil Chips, HummuZ crispz and Veggie Medley Chips and Straws named The S3 Agency as its public relations agency of record.
Bender/Helper Impact was named U.S. media agency of record for Square Enix, Inc., publisher of SQUARE ENIX interactive entertainment products in the Americas.